Veracity means accuracy of data.

Big Data Veracity refers to the biases, noise and abnormality in data. Is the data that is being stored, and mined, meaningful to the problem being analyzed. 


Having a lot of data in different volumes coming in at high speed is worthless if that data is incorrect. Incorrect data can cause a lot of problems for organizations as well as for consumers. 


Therefore, organizations need to ensure that the data is correct as well as the analysis performed on the data are correct. Especially in automated decision-making, where no human is involved anymore, you need to be sure that both the data and the analysis are correct.

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